Visual language: Winter show poster // postcard
I wanted my postcard to be sincere, informative, human, and efficient in terms of promotion. Since every “ITP person” is a unique combination of ambitions, talents, backgrounds, interests, and projects I tried to picture us all as “hybrids”, using technology symbols, creatures from fairytales and myths, plants (since many ITP projects are closely related to nature).
I also wanted to underline that it is a SHOW, for the sake of promotion. That might explain the choice of colors and characters and presence of LEDs . The poster is literally dedicated to ITP students and their projects because I tried to show the “human” side of ITP.
In terms of staying informative, I tried to follow this pattern (but not 100%, that’s me) —
I must admit I am really worried about how my postcard will look in print.